Media liability for agencies and content firms.
Firms that create content, advertising, or media, marketing and ad agencies, PR firms, web and content studios, face claims like copyright or trademark infringement and defamation that general liability often does not fully cover.
Ready for terms? Get a quote. Want to find the gaps first? Compare your coverage.
The content exposure
When a firm creates campaigns, copy, images, video, or brand content, it can face claims that the work infringed a copyright or trademark, defamed someone, or violated privacy or publicity rights. These are media claims, and they are a core exposure for agencies and content firms, distinct from a service error.
Why general liability is not enough
General liability includes a narrow advertising-injury provision, but it is often limited and may exclude the very exposures an agency faces in client work, especially infringement and content created for others. Relying on general liability alone for media exposure is a common gap. Media liability is written for it.
Who needs it
Marketing and advertising agencies, PR firms, web and content studios, and fractional CMOs are the typical buyers, and client contracts in this space sometimes require it. We line media liability up with E&O and cyber so an agency's program covers the work, the data, and the content together.
Common questions.
What is media liability?
Doesn't general liability cover advertising injury?
Who needs media liability?
Is this coverage right on your policy?
Tell us your services, clients, and the data you handle and we will check this coverage against how your firm operates. Educational, no obligation.
Cover the content you create.
Tell us about your creative and media work and we will line up media liability with E&O and cyber.