What insurance does a marketing agency need?

Usually professional liability (E&O) and media liability for the content and campaigns, plus cyber, general liability, and EPLI as the agency grows.

What is media liability for an agency?

Coverage for claims like copyright or trademark infringement, defamation, or rights issues in the content you create, which general liability advertising-injury coverage often does not fully address.

Why does an agency need cyber?

Because agencies hold client ad accounts, brand assets, and data. A breach or account compromise can affect the client directly. Cyber is core for an agency.

Marketing Agencies Insurance - Vantage Point Risk

Insurance for marketing agencies.

Marketing agencies create content, run campaigns, and handle client brand and ad accounts, which adds media liability and cyber on top of standard E&O. The creative work itself is part of the exposure.

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Marketing agency insurance combines professional liability (E&O) and media liability for the content and campaigns you produce, with cyber for client accounts and data, plus general liability, EPLI, and a business owners policy as the agency grows.

E&O and media liability

An agency's exposure goes beyond a service error. Media liability covers claims like copyright or trademark infringement, defamation, or rights issues in the content and campaigns you create, which standard general liability advertising-injury coverage often does not fully address. E&O and media liability work together for an agency.

Cyber and client accounts

Agencies hold client ad accounts, brand assets, email, and customer data, and a breach or account compromise can affect the client directly. Cyber coverage is core for an agency, not optional, given how much client access the work involves.

Employees and growth

As agencies hire, employment-practices and workers comp exposure grows, and larger clients impose insurance requirements. We build the program around the creative work, the client access, and the team. EPLI and contract limits come in as the agency scales.

Insurance for marketing agencies.

E&O and media liability

Cyber and client accounts

Employees and growth

Common questions.

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Professional Liability (E&O)

Media Liability

Cyber Insurance

Professional Services Coverage Review

Coverage for the creative and the client accounts.