Notes on building a better business. I run an independent insurance agency, so insurance is the lens. But the ideas here are about the whole machine: how you get clear, get found, earn trust, design the offer, deliver the work, and keep it profitable. Written for owners, in plain language.
Most business advice fixes one corner and ignores the rest. These six parts are the whole picture, and this column works through them one at a time.
Where the business is going, and who it is actually for. Focus beats reach.
How the right people find you, and decide to trust you before they ever call.
Turning interest into a yes by helping people decide, not closing them.
What you sell and, just as important, who you choose not to serve.
The experience the client actually has, and the systems behind it.
Profit as a discipline, price as a signal, and the real cost of cheap.
More on the way, one essay at a time across all six parts.
Founder and Principal Advisor, Vantage Point Risk
Richard runs an independent insurance agency built around one idea: an owner should understand their exposure before they buy, renew, finance, or file a claim, not after. He authors the Vantage Point Risk Learning Center and writes The Vantage Point.
We help business owners and families avoid costly surprises through proactive reviews, market comparisons, and clear answers.