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Business Owners

Protect what you have built, at work and at home.

You spend your energy protecting the business. The personal side, your home, your vehicles, and the assets your work has created, deserves the same attention, and it works best when both sides are coordinated by one agency.

For a business owner or an executive, the personal and commercial programs are bought separately and fail together. The personal side has to be sized to the assets the business created, and the boundary between the two has to be read on purpose, because personal policies are written to exclude business exposure rather than to cover it.

Personal policies do not replace commercial coverage

This is the plainest thing on this page, and it is worth saying without hedging. A homeowners policy, a personal auto policy, and a personal umbrella are written for personal activity. They do not replace commercial general liability, directors and officers liability, employment practices liability, cyber liability, or professional liability. Personal umbrella forms generally contain a business pursuits exclusion, and that exclusion is doing exactly what the form intends.

So the personal program is not a backstop for the business. If a claim arises out of the business, it belongs to the commercial program, and if the commercial program does not carry that line, there is nothing behind it. The specific exclusion wording varies by carrier, by form, and by state, which is why the answer for your situation is on your policy rather than in general terms. The commercial side is where those lines are placed.

The useful work is the opposite direction: making sure the personal program is strong enough to protect what the business produced, and that nothing that should have been commercial is quietly sitting on a personal policy where it will not respond.

Where the boundary gets blurry

The vehicle

Owners routinely drive a personal vehicle to job sites, client meetings, and the office, and a personal auto policy contemplates that kind of use. What gets complicated is a vehicle titled to the company, a vehicle driven by employees, a vehicle used for deliveries, or a vehicle rated personally but used the way a commercial vehicle is used. Which policy responds turns on the facts, the form, and the state. This is worth confirming against both policies rather than assumed in either direction.

The home office

Homeowners forms include a limited amount for business property at the residence and usually a smaller amount away from it, and those limits are easy to exceed once inventory, tools, samples, or equipment are in the house. Liability is a separate question from the property, because a client or a delivery driver coming to the house for business reasons is a different exposure than a guest. Endorsement options exist on some forms and not on others, and availability varies by carrier and by state.

Entity-owned homes and vehicles

Owners often hold the house, the vacation property, or the cars in an LLC or a trust for reasons that have nothing to do with insurance. When that happens, the policy needs to reflect who actually holds title. A mismatch between the deed and the named insured is one of the more common structural problems we find, and it is covered on trusts, LLCs, and the named insured.

Household employees

A nanny, an estate manager, or a caregiver is a household employee rather than a company employee, and putting them on the business payroll does not make the exposure commercial. Whether workers compensation is required for domestic employees varies by state. This one is worth checking against your state's rules directly.

Liability that follows you personally

An owner is more findable than most people, which changes the liability picture on the personal side. A serious auto accident, an injury at the house, a teen driver, or a claim arising from a board seat at a nonprofit reaches the personal assets, and the personal limits are what stand in front of them. Board service in particular is worth checking, since coverage for it can sit on the organization's policy, on a personal excess form, or nowhere, and availability varies by carrier and by form.

The practical question is whether the underlying limits and the umbrella were sized to the assets the business has created, or to the assets you had when the policies were written. Personal umbrella insurance covers how that layer attaches, including the underlying limit the umbrella requires on each policy beneath it.

The events that change the personal picture

  • A sale, a recapitalization, or any other liquidity event, which moves the asset base faster than the policies renew.
  • Taking on outside investors or a board seat, which introduces governance exposure on the commercial side and visibility on the personal side.
  • Buying a second residence or moving assets into an entity, which changes the named insured question.
  • Hiring household staff, which is a personal exposure regardless of how it is paid.
  • Buying rental property, covered on personal insurance for real estate investors.

How the personal side is usually built

For most owners the personal program is a high-value or standard home policy, auto, a schedule for valuables, and an umbrella sized to the assets rather than to the house. Where the household has grown past that, with multiple residences, entities, watercraft, or collections, it becomes a coordinated private client insurance program instead. Eligibility and forms vary by state, with detail for Oregon, Washington, and Idaho.

If you would rather start by having the personal side read than by getting a price, the private client coverage review is educational and carries no pricing. The household side of the same picture, drivers, staff, entertaining and privacy, is covered on insurance for affluent families.

Why work with us

One agency across your business and your life.

Independent means we work for you. We read both programs, keep the liability limits aligned, and name the seam between them out loud instead of letting a claim find it first. We will also tell you when something belongs on the commercial side rather than trying to solve it personally.

Coordinate both sides

Have a business too? We cover that.

Your commercial program and your personal program work best together. See the commercial side and we will line them up.

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Frequently asked

Common questions.

Does my personal umbrella cover anything to do with my business?
Personal umbrella forms generally exclude business pursuits, and that exclusion is the point of the form rather than an oversight. A personal umbrella is not a substitute for commercial general liability, and it does not respond to a directors and officers, employment practices, cyber, or professional liability claim. The exact wording varies by carrier, by form, and by state, so the exclusion on your own policy is what governs.
I drive my personal car to job sites and client meetings. Does that matter?
It can. Personal auto policies contemplate ordinary commuting and personal use, and treatment of regular business use, delivery, or vehicles titled to a company varies by carrier, by form, and by state. If a vehicle is titled to the business, driven by employees, or used for deliveries, that is worth confirming against both the personal and the commercial policy rather than assumed either way.
I work from home. Is my business property covered by my homeowners policy?
Homeowners forms carry a limited amount for business property at the residence, and often a smaller amount away from it. Inventory, tools, and equipment usually exceed it. Liability for clients or delivery people coming to the house is a separate question from the property. Both are worth reviewing against the policy, since limits and endorsement options vary by carrier and by form.
My house and cars are titled to an LLC or a trust. Does that break anything?
It changes who the named insured needs to be, and a mismatch between title and the policy is one of the more common structural problems we find. It is worth confirming the entity or trust appears correctly rather than assuming the policy follows the deed.
Why would a business owner need this looked at separately?
Because the two programs are usually bought at different times from different people, and the gaps live in the seam. A claim does not care which policy was supposed to respond. Having one agency read both sides is how the seam gets closed.
What happens to my personal coverage if I sell the business?
A liquidity event changes the personal picture quickly: the asset base moves, the liability limits that fit before may not fit after, and coverage tied to the company goes away with it. It is worth reviewing the personal program around a sale rather than after it.
Independent, owner-first

Protect the whole picture.

Tell us about your business and your personal assets and we will build one coordinated plan across both.