Doesn't general liability cover advertising injury?

Only narrowly. General liability's advertising-injury coverage is often limited and may exclude the infringement and content exposures agencies face. Media liability is written for it.

Who needs media liability?

Marketing and advertising agencies, PR firms, web and content studios, and fractional CMOs, especially where client contracts require it. We coordinate it with E&O and cyber.

Professional Services Media Liability

Media liability for agencies and content firms.

Firms that create content, advertising, or media, marketing and ad agencies, PR firms, web and content studios, face claims like copyright or trademark infringement and defamation that general liability often does not fully cover.

Ready for terms? Get a quote. Want to find the gaps first? Compare your coverage.

Media liability covers claims arising from content and media you create or distribute, such as copyright or trademark infringement, defamation, and invasion of privacy. It is important for marketing, advertising, PR, and content firms, since general liability's advertising-injury coverage is often limited.

The content exposure

When a firm creates campaigns, copy, images, video, or brand content, it can face claims that the work infringed a copyright or trademark, defamed someone, or violated privacy or publicity rights. These are media claims, and they are a core exposure for agencies and content firms, distinct from a service error.

Why general liability is not enough

General liability includes a narrow advertising-injury provision, but it is often limited and may exclude the very exposures an agency faces in client work, especially infringement and content created for others. Relying on general liability alone for media exposure is a common gap. Media liability is written for it.

Who needs it

Marketing and advertising agencies, PR firms, web and content studios, and fractional CMOs are the typical buyers, and client contracts in this space sometimes require it. We line media liability up with E&O and cyber so an agency's program covers the work, the data, and the content together.

Media liability for agencies and content firms.

The content exposure

Why general liability is not enough

Who needs it

Common questions.

Is this coverage right on your policy?

Keep going.

Marketing Agencies

Professional Liability (E&O)

Professional Services Coverage Review

Cover the content you create.