Safeco was a long-standing personal lines brand offered through independent agents, now moving under Liberty Mutual personal insurance.
Safeco was historically associated with auto, home, renters, condo, umbrella, and specialty personal lines through independent agents. Liberty Mutual has announced the retirement of the Safeco brand in the independent agent channel, effective April 25, 2026, and has moved personal lines branding under Liberty Mutual.
We may compare Liberty Mutual personal insurance, formerly presented as Safeco, for households looking at home, auto, and umbrella coverage through an independent agent.
What this means for policyholders: existing policy and service needs should be handled according to current carrier instructions and our guidance. Branding is transitioning to Liberty Mutual.
This page is about market access, not policy service. For claims, billing, or payment contacts, use the Carrier Directory, or start a request in the Service Center.
Vantage Point Risk is an independent insurance agency. Carrier availability, coverage options, eligibility, pricing, and underwriting decisions vary by state, coverage type, business operations, property details, claims history, and carrier appetite. Mention of an insurance company does not guarantee availability, appointment status, eligibility, or placement with that company.
The right carrier depends on your operations, your property, your history, and your goals. Tell us about your risk and we will match it to the market that fits.